Designing your first website is a very exciting prospect. No one decision may impact the future of your business so profoundly as an amazing website design.
Since it is so critical to get it right there is a lot of things to consider. The purpose of this article is not to replace a professional designer but to help you to aid them in getting your design right. Often this comes down to proper planning, cooperation, and execution before the design phase begins. Remember “A great design changes everything!” and proper planning is one of the keys to a great design.
Using Visual Aesthetics & Usability to Enhance a Design: Visual aesthetics and usability also play a large part in the success of your website and will go a long way towards turning a first time visitor into a loyal customer. On average visitors will give your website about 1 ½ seconds to make a good impression so pay particular attention to the look and feel of your website when commissioning a design. They way a website looks is the first thing people notice about the site and as such it is vitally important. An unprofessional or amateurish design tells people that your company is not to be taken seriously and unfortunately people make these connections almost instantly. For this reason there is no substitute for a high quality design with excellent visuals and images. Too often we see companies invest large amounts of time and money into their marketing efforts only to try and skimp on images by using low-quality stock photos or clip-art. While it may be true that some stock images are ‘OK’ is that the impression you are trying to make? “Come buy my products or services, they are OK.” To stand out you need to make an amazing first impression. Fortunately it is not as hard as it seems.
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